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I was playing Diablo 3 with 2 friends yesterday and we all had a good time after almost 4 hours of playing.
Couldnt help but think how in 4 hours, the experience, loot, gold and accomplishments in 4 hours of play despite being in Hardcore Mode with challenging gameplay far exceeded any MMORPG I have played.
Thus, why do we pay monthly subscriptions in MMOs just to take longer to accomplish anything and have to pay to do it?
This is why Diablo 3 even with all its flaws and Guild Wars 2 with its no Free to Play/Win or Subscription based model is the way to go.
Sure, Guild Wars 2 can be frustrating at times, but at least when you level you really feel like you accomplished something as opposed to purposely having slow leveling, loot, gold and other things all in the name of an excuse to keep you paying.
Developers and game designers need to develop GOOD GAMES FIRST...then worry about what payment model it will be based on.
INSTEAD, all these game designers and developers do is try to figure out how to keep players playing and paying thru gimmicks.
Make a good fun game and players will pay and play regardless of the payment model.