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I think that is what this games success depends on. It is selling itself on the name and the lore, not the gameplay.
I personally played all of them, but for the gameplay. The lore was just something necessary to make sense of my characters story, nothing else.
The biggest complaint I've read on these fourms and bethesdas forums is that they scrapped the gameplay, regardless of the presence of some questionable ..accommodations they made in lore to make sense of PvP.
So am I just part of the vocal anti-ESO minority, or do you value the lore more than you did the gameplay in ES games?