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Well, the trend is certainly going strong.
Marvel Ultimate Alliance is one of my favorite games. This is like that (and Diablo) but with MMO elements. I am delighted. In fact, i am not sure why they need the lobby zones.
They may as well just do it like Diablo since most of the combat gameplay will be in instances (it seems). It is F2P anyway, so they are not trying to get a sub fee by pretending to be a MMO.