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In today's Developer Perspectives, we take a look at the idea of bias in game development. Bias is a super-charged word and we've got lots to say about it. Keep reading!
When you're about to spend tens of millions of dollars of someone else's money, you normally identify your "ideal customer," and use what you know about that customer to inform all of your decisions. This doesn't have to be a cold-blooded exercise in focus grouping. For plenty of creative types, the audience is "people like me." That's fine. Good design only means extrapolating that into every decision.
Read more of Sanya Weathers' Developer Perspectives: Less Bias Means More Money.