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If this wasn't being called Elder Scrolls Online, I would actually looking forward to this game.
As much as I really want a sandbox game I don't hate thempark games. In fact I love a good one and all things being said ESO look good as a themepark game IMO. Open world dungoens, 3 faction pvp, planned world pvp, large open world, dynamic quests, guilds, mounts, etc... Sound like a great Themepark MMO imo, if they could pull it all off, but it just doesn't say Scrolls to me.
When I think Elder Scrolls MMO, honestly I think heavy pvp sandboxy MMO with random quests you do as you pillage and loot stuff.
I will not play a game with a cash shop ever again. A dev job should be to make the game better not make me pay so it sucks less.