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This is a topic of much debate, should mmos adopt the F2P cash shop model or stick with the $14.99 a month. I am going to attempt to help weigh the pros and cons of each type as I see them please be constructive and point of anything I may have missed.
The monthly subscription is a common model for many types of successful mmos offering the player ulimited play time for the 30 days of prepaid pay time, giving them complete access to all feature of the game depending on personal achievment status. Most people are comfortable with this model and feel it stops people from being able to gain an 'unfair advantage'. Assuming most people play monthly as I have done in the past, not sure I would have the money or not each month, the players will spend 239.87 the first year on a box sale game and a years worth of subscription fees. In the 7.5 years WoW has been released a consistant player would have payed $1589.06 on box sales, xpacs, and subscription fee (roughly esistimated math subject to error)
F2P Cash Shop
The cash shop is a model usually introduced in the Free to Play or F2P model where usually features of the game such as but not limited to content, account options, cosmetic item, non-combat pets, and various buffs. The Cash Shop uses a secondary type of currency usually only purchasable with real money. This model gives the player to play the game as they want without having to a subscription to pay. The player can invest as much or as little into the game as they want without feeling locked into a strict subscription schedule. The average Cash Shop F2P player pays for the Box sale of the game and only unlocks content relevant to the game. Assuming the expansion costs are the same as WoW, they would pay $239.96 to get all the content (Again math subject to error)
There are times when one must ask themselves is it my passion that truly frightens you? Or your own?