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GW2 didn't reinvent MMO, they aren't introducing anything new to the Genre, but what they are doing is combining everything that was fun, everything that was innovative in other games and bring them together and evolve them to fit their game.
I came across a post where someone was discussing whether or not GW2 is Innovative, and introducing anything NEW.
And someone posted that everything that existed in GW2 existed in a form in every other MMO But they were never all in a single game before. And I believe thats Why GW2 is so popular and will stay popular.
Dodge mechanic - DDO and Vindictus, TERA
W v W - DAOC RvR
Dynamic Events - Rift
Personal Stories - SWTOR
PS : understand that GW2 brought everything that was fun, evolve it, changing it to fit their game is a good thing. No one is denying it. Rift did invent the dynamic rifts, but GW2 brought it further, it actually made it dynamic. It combined normal questing, with the concept and made it work better.
PS: SWTOR tried to combine MMO with Story and RPG, but it focused on Profession stories, yet forgotten about choices that mattered. GW2 took that idea and focused on PERSONAL stories, stories based on Race with Profession to direct how and where the stories go. Its an evolution of their concept.
What makes a game great isn't to try something new, rather is to bring what is already there, and Evolve it to the next stage where it becomes something entirely new.
Life is a Maze, so make sure you bring your GPS incase you get lost in it.