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From experience people would leave in droves once they found out the game had zero progressive pve endgame content.
Small man dungeons aren't enough. If they were Rift would still have 800k subs and SWTOR wouldn't be bleeding players atm.
Endgame is everything to the majority of the mmorpg community and GW2 has very little meaningful endgame content.
A-net has gone out of their way to say they do not care if people stick with GW2 because they know the game has no reason for you to commit to it. THat's proof enough to me that the game is lacking in anytype of endgame content that traditional games have.
I'll still buy it because it doesn't have a sub and im sure many of you have said the same thing.