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Basically EQmac was going to be sunsetted but in the end was not, and made complete free to play - no sub fee and no marketplace - completely free. In it mentions SWG and closure:
It was something that SOE could say "yes" to a couple of months after it had to say "no" to pleading Star Wars Galaxies fans. So why did EQMac get saved while SWG was not? It came down to licensing, and with LucasArts calling the shots with SWG, SOE didn't have the flexibility that it did with EQMac. SOE's reticent to shut anything down, Smedley said, although sometimes the higher-ups have to make the call to do so.
The decision to save Al'Kabor was attributed 100% to the fan response, especially the pleas from Mac gamers to a Mac-loving president. "We left it running because we cared about the fans," Smedley confessed. "I was so personally moved by 600 emails on the subjects by rabid fans on that server; it was really touching to me."
"We're not cold-hearted," he said. "We treat customers like we treat families." Those who want to make a conspiracy out of the issue or read into it miss the simple truth of the personal angle. SOE, Smedley assured me, is not a faceless bureaucracy but a group of like-minded gamers who care about the same things that its customers do.
Basically SOE cares about the players and its fans, but it is Lucasarts who do not. If they did they would have seen to keep SWG active. Any crap that SOE put out with SWG, was because of Lucasarts calling the shots.