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since the game is a FPS and not really an RPG at heart, there isn't much in social gear or things for visual looks. So I am thinking of what types of things they will have at their item store. Everything that comes to mind is Pay2Win type gear and stuff, which isn't appealing to me.
How do you make a game F2P and not Pay2Win in this type of MMO?
Above all else... never ever piss off the penguin.