Several key facts about Star Wars: The Old Republic have emerged according to the latest information released to investors and stockholders by Electronic Arts in preparation for the Q3 2012 investor's conference call.
Over 2 million SWTOR units were sold in just over a month
SWTOR has 1.7 million active subscribers. "The majority of these subscribers are paying customers already." Eric Brown
Metrics on engagement: 1 million users log in per day staying in game for 4 hours per day
Server performance and stability exceeded expectation with 99.5% up time outside schedule maintenance.
Grow subscribers with frequent content updates
Another major update larger than the first coming in March
Q3 2012 fiscal revenues are higher than Q3 2011 driven by the successful launch of SWTOR
Net revenue for PC titles, including SWTOR, is up significantly over Q3 2011
"Fastest growing subscription MMO in history," John Riccitiello
EA shipped SWTOR units in December that were slated to ship in January, well ahead of schedule, and led to an increase in revenue in Q3 2012
SWTOR drove most of the digital increase by Origin
40% of the sales of SWTOR came through Origin, numbers that were not shown in overall numbers of sales until now
Increased marketing funds will be spent on SWTOR to take advantage of the momentum of the game's success to date. Ready to launch a major mass market television campaign and cross promotion with "Star Wars: The Phantom Menace 3D" which comes out in February.
"SWTOR will be an important factor in next year's results (fiscal 2013)." Eric Brown.
PvP upgrades and expansion packs in the works
Looking at the Asian market, Australian/New Zealand market sales expansion with more information to be released in the coming weeks and months.
You can check out these documents here