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Most of the people following Salem seem to be bothered by the "cutesy" character designs and overall cartoony look of the game. Personally I can't understand what the devs are thinking; doll-like low-poly models with enormous heads just doesn't fit with a dark Lovecraftian world featuring witchcraft, forest monsters, and permadeath.
So while I'm extremely excited by the promised features, I'm also seriously worried that many people will not even try Salem because of horrible it looks. I will probably play it regardless (and perhaps even get used to the design), but I wonder: is there a real risk that the game loses a lot of potential players due to this?
I know that gameplay is more important than graphics, but that does not mean graphics is not important at all. In today's overcrowded MMO market, a lot of people won't look twice at something they consider ugly. And when it comes to Salem, even players who enjoy sandbox games and innovative features like permadeath are appaled by the ridiculous char models.
What do you think?