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They want to play something like Guild Wars or Diablo where you have social hubs and instanced questing areas. They want an experience that is quick to get into and rewards them constantly for doing nothing like all the ribbons you get in BF3. They don't want to explore vast worlds, have a challenge or do any world content. They certainlly are not interested in the idea of a virtual seamless world like what MMOs tried to offer in the past.
For me an MMO has to have a persistent world that can have a MASSIVE amount of players in any one area. That is the basis of the gameplay because if Planetside 2 only offered 64 player fights and then a social hub to visit it wouldn't be an MMO. Yet we have games these days calling themselves MMOs and they lack any of this.
Every MMO I've ever loved playing has been ruined by all the whiners on the forums. The problem is the developers listen to them, give them what they want and patch by patch we slowly lose the MMO and are just left with a multiplayer game.
It's happening and happened to SWTOR already...
People are already asking for fast travel every, the ability to just warp to any planet from your location. They're already asking for faster vehicles because they hate the travel times which in SWTOR are so small as it is. In beta they added the fleets which basically took everyone out of the worlds and put them in a social hub where they just stay there. Most people now just sit there get groups for flashpoints and battlegrounds and level up on that stuff like what happened to WoW. The worlds have no one in them because these people playing do not want to play an MMO, they just want to play Guild Wars.
We have these amazing cities in SWTOR with no one in them because of that fleet station and it has ruined the MMO in that game. I at least want people to be in those cities and not the fleet station which shouldn't even be in the game in the first place.
What is happening to world PVP now? Well it barely exists outside of the PVP planets and oh look the population cap on them is getting shrunk already. There is even talk about just turning them into bigger battlegrounds like AV. The players on Ilum don't want a world PVP experience, they just want to exploit and farm the game until they ruin it and the developers take out world PVP altogether like what happened in WoW.
Every MMO this has happened to and the last one I truely loved to play (SWG) it happened to that too. Forums whiners slowly got that game dumbed down over time to the point it was ruined well before the CU or the NGE. The CU was the straw and the NGE was just he final Nail, but the truth is that game was well and truely going down the shitter by early 2004.
SWTOR has made me realise that no one wants to play MMOs anymore and I have no interest in carrying on with the genre that clearly died out many years ago. What it has turned into today is all thanx to the casual crowd that WoW brought it and they moaned until they killed that game off too. Mythic had the right idea in not having any forums and the only dveeloper that has managed to keep their MMO true to their vision is CCP, so credit to them for that. I'd watch out though it probably wont be too long before it becomes class and loot based lol.