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Player retention, particularly in today's overcrowded MMO market, is something that developers and publishers wrestle with constantly. In our latest Devil's Advocate, we take a look at player retention, what it is and what is going to become. Check it out!
Going chronologically let me first point you to a post by Keen on Keen and Graev's Gaming Blog. Keen points out that for a large number of gamers these days, a new MMO has one chance to make an impression, and that, if the impression isn't good or is otherwise not a perfect, fully-featured MMO experience or world, the average gamer of this day and age is likely to take his money elsewhere.
Read more of Victor Barreiro Jr.'s The Devil's Advocate: Retaining Your Subscribers.