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Whether you are a fan or a detractor, it seems everyone and their monkeys (and the fleas on those monkeys), have something to think, say, read and search about Swtor. And there are a gazzilion of fansites, gaming sites, youtube accounts and pesky hit generating websites profitting from it.
Though it's only our little neck of the woods, I think the following screenshots illustrate it well:
Whether you like it or not, SWTOR is making the mmorpg scene tremble on its foundations. The ironic thing is that the nay-sayers are partial to that just the same. I wonder how GW2, TSW and AA buzz will ramp up and compare when those game get closer to launch.