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This week's SotW comes courtesy of Trion's charismatic and emphatic CEO, Lars Buttler. In a recent interview, Lars spoke on Rift being the only real WoW contender, and how they're simply not afraid of SWTOR.
"So I expect many people will try it and even people who haven’t tried Rift will try Star Wars and then we’ll see where they end up in the long run. I’m actually extremely excited about what’s happening in our space. When we started five years ago, there was only WoW. Now there’s Rift as an absolute serious contender, with the most dynamic gameplay ever. Then there’s Star Wars, then there’s End of Nations coming. Then there’s Defiance coming, which was MMORPG’s MMO of E3, ahead of Star Wars. So we’re not afraid at all. We actually look forward to it with great excitement. It makes our point."
Read the rest of this week's Story of the Week: Rift Ain't Skeered.