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So you want player deaths to mean something, eh?
Scratch the monthly fee. Scratch the cash shops. It's time to load that account with 1UPs!
Can you imagine the change of behavior?
What would you say to the moron who trained a bunch of add-on mobs during the raid?
What would you say to the tank who refuses to hold aggro?
What would you say to the healer who went afk?
What would you say about the "Lost Connection" deaths?
What would you say to player who ganked you from the bushes?
What would you say to the player who opened the exploding chest?