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Simply because it is not meaningless grind other mmo developers have been shoveling out for the past 10 years. Years ago mindless grind was the thing to do because it was new and obviously many were not tired of it. Now we have Bioware showing us that we can still have a good mmo experience without the mindless grind. Content in The Old Republic will have a meaning behind what things we are asked to do in the game. I just don't see how many players would still rather want to do the old way of doing things. I'm bored of the old way and I look forward to the better way of doing things Bioware has made for us.