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In the latest edition of the Ultima Online producer's letter, Calvin Crowner spends a bit of time discussing the word "just" and the way it is often used in sentences like "If the devs would just...". After that, Crowner goes on to discuss a wide variety of topics from arenas to a classic shard to whether or not devs are 'playing it safe'.
The classic shard is not about a UO revolution, it’s about a UO evolution. Are we playing it safe taking our time? Somewhat. Yes. Is the classic shard a risk we are willing to take? If the right business model is behind the concept, yes. That’s my job to figure out and evangelize. No petition or surveys will “just” bring a classic shard to UO. There have been too many business and design decisions made on the “good intent” of the player population. The classic shard will not be that kind of decision. It must not only make sense for the population at the time, it also needs to be a concerted effort with the support of the community beyond current subscribers … and any others who are reading this letter beyond fan forums and sites.
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