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Do not play World of Warcraft, Everquest, Everquest 2, LOTRO or any other game setup like this.
I encourage everyone to not subscribe to games that charge a sub fee and tack on an item shop. If you do support this it will lead to all your games having this. Do you really want to pay extra for items that should be included in the game with your sub fee and box purchases? If it becomes the normal, you will forget a time when you paid a sub fee and for the games and received cosmetic items or anything else with the game.
Do you really want content that would have been added regularly now to be added through item shops? That is what will happen if you don't understand. Resources are taken away from what you would have gotten normally because now those cosmetic items can be added to a shop where they can get additional money from you. Tell them no with you money, support the games that are left that make it on sub and box purchases alone. If this doesn't hurt them but make them more money it will become the norm.
If they don't get your money they will see customers don't want this.
Edited: Added Lotro, they are now selling "virtual packs". Scratched them off my playlist. I may just play single player games.