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Innovation in a technological sense is typically not the creation of something brand new that has never been seen before. This rarely ever happens. Instead it is taking product A that has been around for awhile and adding B to it to make it better by B. So in the gaming world with our current technology pretty much the only innovation you will see is people adding and expanding to the tech from games that came before it. There had been no leap in technology to allow for super AI's to control NPC's, super virtual reality graphics to put you in your game, or any other stuff like that. What do people expect. Do any of you know how scarey it would be to tell someone they can have millions of your dollars to try...I repeat try...to make something new and never seen before. Mostlikely you just flushed your money down the toliet...atleast then you would see it swirl and you could laugh at it before it is gone.
I keep seeing people say a new game is only an old game with some of the new features or only one new feature...well welcome to the world that is what innovation is really.