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In this week's column, Sanya Weathers hands out tips to potential fansite operators on how to get noticed within the industry.
I was talking with one of my favorite people the other day. She runs a pretty well known MMO site, with commentary, reviews, guides, maps, humor, and more. But it's not MMORPG.com, or Ten Ton Hammer, or IGN - sites that are big enough to count as "sort of media" as opposed to fan media. I say sort of media because even powerful websites with millions of readers still wind up holding a bag of wind if someone inside the dev studio gets attention from a - gasp - print magazine.
Lest you think I'm kidding, I briefly wrote for a print magazine that never even got half of its issues to the printer, let alone sold. Somehow, I got my emails and calls returned from every studio with same day service if I was reaching out on behalf of the magazine.
Writing for the web, I only get that kind of love from a very few PR teams. Does that matter when I'm reviewing a game? No. Does it matter when I'm choosing my words during news announcements? No. Am I going to do things like edit unflattering screenshots and offer interview blooper do-overs when I'm talking to the PR people who treat web writers with decency? Hell, yes.