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I will happily buy and pay a subscription for an MMOG that (1) allows me to set my character to advance while I'm offline (like the Alganon study system), and (2) all rewards are available (eventually, in some way) to the solo style of play.
Until then, I refuse to be pay to be a 2nd class or 3rd rate character. I have too much to do in life to dedicate time to play, or to arrange my schedule around a group or guild, or to log on and warder around trying to find a decent group. I don't have time to raid, and I can't pay that kind of attention to the game.
I'm not asking all games to cater to me and those like me, I'm just saying there is a market for an MMOG for people like me.
WHOA!!! UPDATE!!! I just read this at the Alganon site, from a dev chat:
"Another interesting aspect of studies is that they can open alternate means of advancement. If you hate large group raiding, but want the same rewards, studies can open up the opportunity to get those rewards. We don't want players to be forced to do something they hate so they can get what they need to do what they love."
Offline advancement, and EQUAL REWARDS!!! Whoop, there it is.