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This week in the MMO Underbelly, Sanya takes a look at a little industry trade show called E3.
In honor of E3 this week, I thought I’d write up a little behind the scenes look at the best trade show on earth.
It’s a multiday festival of wretched excess, and everyone pretended to hate it. “We spend millions of dollars mainly so we don’t look cheap next to other people spending millions of dollars, and really we’re just showing off to each other. And building the damned demos takes two months but none of it is usable in our actual product. Let’s make like hippies and hold up signs that say “What if they held a war and nobody came?” We’ll save a bundle, and that’s before we count the fifty thousand dollar bar tab.”
As a result of this breastbeating (and the open secret that in 2006 Sony spent a billion dollars on swag and booze and gorgeous booth spaces just to get freaking OWNED by Nintendo in the media coverage, and decided to take their ball and go home), 2007 was a whole new E3. It was small. It was exclusive. It was in multiple venues to keep the intimate feeling. Smaller titles had a chance to get noticed. 2008 was more of the same.
Read more here.