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Actually the game is becoming extremely popular, especially in the last 2 weeks, and I believe this years E3 will be a larger instant boost towards their climb. All the MMORPG sites have it rated within their top 10 now, and it's only 2 months out Beta.
It's nothing like any of the existing F2P(I played all of them, yes ALL) Every F2P up until now, was a grinder. There was little to no situational combat, and you simply had to grind through thousands of mobs to gain lvls.
Runes of Magic is quest driven, like WoW, with special attention on daily quests(They reward a particular kind of in-game "currency" needed to complete tasks).
The game has many exciting unique features mostly found in large-scale pay to play games, but uses a cash shop.
I know your dissappointment with not wanting on PvP because spenders will use cash shop to gain advantage, but RoM doesn't do that.
I love RoM's cash shop. Everything in the shop will only help you do things faster in-game. There is nothing in cash shop that you can't do in game. I find it truly fair for an RMT business model.
search around some more. RoM has already gotten quite a few awards.
It is by far the best F2P that exists right now. Nothing in the RMT business model can beat it. I dare say that even finding what is 2nd best is the difference between WoW and the 2nd best pay to play.