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I know Bioware+EA+Lucas has to be positive, but to me they are slightly deluded.
This game is never going to go even close to WoW.
It will be a success, but it doesn't have the "addiction" element WoW has (ES: Epic gear grinding in BGs and Raidinf).
Quite frankly the way I see it is that SWTOR will be a single player game wsith MMO function, which means that yo will be able to meet other players in the same world, but 80% of the game will be focused on you and your story, cutting out other MMO elements.
Don't get me wrong I will be the first to buy this game, since I am a fan of Bioware games, but my approach will be more like buying Kotor 3 rather than Kotor Online.
I will "beat" all the PvE in few weeks like I do normally then I will move on to another game, I don't think I am gonna subscribe for long to this game.