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The folks at Age of Conan have provided us with this new developer journal on the guild cities system.
After battling your way off the beach, you’ve carved your own place in the world of Hyboria with grit, determination, and steel. Now you’re part of a hardy band of warriors and the time has come to claim your own chunk of the Hyborian Dream. After all, what is a guild without land and a mighty fortress standing atop it, telling all who come near of the power and glory they possess?
A guild city is a major commitment, requiring a massive investment of blood and treasure to create and maintain. With a great price comes a great reward, however, as the benefits for owning one extend beyond lording over your greatness to one and all. In addition to power and prestige, there are concrete benefits to land ownership in Age of Conan.
Read more here.